Find Your Business Voice

Creating the right voice for your business is key to success

Communication lies at the core of every business. Every aspect of your organisation involves communication – both internal and external – and its efficacy can have a significant impact on the bottom line. You may have a product or service that is far superior to even your closest competitors but, if this is not communicated to the world in the right way, this will not be reflected in your results. This is why it is essential that you find your business voice and use it properly.

What do we mean?

When we talk about your business voice, we refer to the way in which your business communicates. This includes everything that forms the tone, personality, and style of your brand. While all marketing elements sit under this umbrella, words create the framework against which colour palettes and imagery can be built.

Why is it important?

Finding your business voice and using it consistently is vital to the success of your enterprise for a number of reasons.

1. First impressions – When a potential customer encounters your business for the first time and discovers a cohesive, professionally presented brand, the best first impression is formed. The customer will find it easier to trust your organisation, making them more likely to engage positively in the first instance, and return for further engagement.
2. Long term reputation enhancement – Brand consistency across your business builds brand loyalty within your customer base through lasting reputation enhancement. By ensuring that the public perception of your organisation is one of accessibility, familiarity and ease, your reputation will make a significant contribution to the growth of your business.
3. Increased influence – When customers are familiar and comfortable with the consistency and accessibility of your brand, the influence of your business within the marketplace also grows. The consistency and clarity of your brand plays an important role in turning your business in a market leader.

How do you find your business voice?

The idea of ‘finding your voice’ may sound vague and daunting but, with a structured and methodical approach, you can define your brand quickly and easily.

1. 1. Identify the values and mission statement of your business – To find your business voice, you first need to know what your business is, what it stands for, and what it seeks to achieve. In order to be effective, your business voice will need to communicate everything about your organisation in the most optimal way, so your company ethos and aims must be clearly identified and fully embedded throughout.
   2. Identify your audience – Your communications should always be tailored to the audience you need to reach, so you must identify and understand the customer bases you need to target. This includes discerning how and when customers communicate with each other, as well as how they communicate with your business.
   3. Be flexible – Successful businesses grow and evolve over time, which means that you need to be flexible when it comes to your business voice. While consistency is key, it is important to ensure that your voice stays true to the values and goals of the organisation as change occurs. This means it should be regularly reviewed, and small adjustments and shifts in tone should be made as necessary.
   4. Create a style guide – Once you have identified the values, clarified the mission statement of your business, and identified your audience, you need to create a style guide. This is a document that sets out the details of your brand voice and imagery clearly, and is applied across your whole organisation. In addition to colour palettes, logos and fonts, it stipulates language style and format, as well as the overall tone of written content. Implementing a comprehensive style guide – even in the earliest days of your business – means that your business voice will remain consistent, cohesive and recognisable in the long term, as your organisation continues to grow.

Making yourself heard with Sarah Myles Writing Services

When providing Writing Services for business, Sarah Myles is essentially your commercial ghostwriter. Whether it is the creation of text for webpages or the delivery of blog posts or series, Sarah works to understand and adopt your business voice in writing. To find out more, email sjmyles79@gmail.com.